Client Style Guide

Making Family Photos FUN!

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So often friends and clients ask me for advice on what to wear for their photoshoot. I've put together a style guide to help clients choose outfits that make them feel great, and look beautiful in photos. The most important thing is that you dress in something that makes you feel confident, because when you feel confident you will look even more beautiful. For more detailed style ideas read below:

 

 

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Style Tips: For Her 

Because you always want to remember this. 

Don’t Be Afraid to Dress It Up 

Have you thought about rocking a romantic gown, tulle skirt or flower crown but just never had an occasion for it? This is your chance to do it up! Remember: There is no such thing as “too dressed up” when it comes to your portrait session, so don’t be afraid to have some fun! If you don’t want to add a new permanent piece to your collection, a lot of our clients love Rent the Runway for their session because it’s such an affordable way to feel like a million bucks. Other clients love having a great excuse to bring a new permanent piece (or two!) into their closet!

Quick Tip: There’s no such thing as too dressed up.

Say Yes to the Dress 

Dresses and skirts look most stunning because they really flatter every female body, especially on camera — which is probably why the red carpet is always full of so many dresses and not very many pantsuits! We recommend avoiding pants and shorts for your session, and saying yes to a dress or two instead.

Long, full-length, flowy dresses and skirts look amazing on camera because they bring extra movement to the photos. Especially when juxtaposed with nature, like the desert, forest, plains or beach. Consider softer fabrics like chiffon or tulle which allow for beautiful movement in the images. 

When considering the length of your dresses or skirts, it’s also a good idea to factor in whether or not there will be little ones in your photos. If you have smaller children, we’ll likely have you sitting or crouching on the ground to interact up-close with them. Cute, shorter cocktail-length dresses photograph beautifully, but if you have little ones in your photos, a floor-length dress or skirt, or perhaps a cute midi-skirt, will make moving around with your kids much easier, and look perfect on camera, too. 

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If you’re an expecting mother, we always recommend floor-length gowns or maxi dresses. These dresses create the best silhouettes to flatter your figure and really highlight your bump. A lot of our expecting mothers love to incorporate flower crowns or headpieces as well.

Choosing Colors

When choosing colors for your outfits, I recommend selecting softer, lighter tones and more muted shades. By avoiding ultra-bright, bold colors, it will help bring all the attention to your faces and let the eye focus on the way you feel about each other. The camera loves shades of soft pink and muted blues, mixed with sophisticated light neutrals like heather gray, creams, leather brown and white. That softer color palette fits beautifully into almost all natural outdoor environments, and especially compliments the beach.

 

Flattering Your Features 

In my experience, every woman, regardless of her shape has an area of her body that she’s self-conscious about, so recognizing what area that is in advance is key. Choosing flattering silhouettes and colors that complement your natural features is the best way to ensure you’ll love the way you look in your photos. 

Three-quarter length sleeves create an awesome slimming effect on all arms, so be on the lookout for an option with a longer length sleeve. You could also bring a cute jacket, blazer or cardigan along, too. Skinny straps or strapless dresses have the opposite effect on arms on camera, so we recommend avoiding those whenever possible if your goal is a set of slimmer-looking arms.

**The shoe advice won't really apply to beach sessions** :) 

Heels elongate women’s legs, making them look fabulous. Closed-toed heels in particular look great on camera because they carry out the line of your leg all the way down to your toe. If your toes are showing in a peep-toe heel, you might want to schedule a pedicure before your session so you don’t regret letting your feet show. These little tricks make all the difference! 

Quick Tip: Bring a pair of easy-to-kick-off flats to wear when moving from place to place in between photos. Your feet will thank you later! 

Make a Statement

Pairing an accessory or two with your outfit can really help bring some extra dimension to your images, and be a nice tie-in when you’re coordinating with a group. Big statement necklaces bring a lot of pop to the photos, while the smaller, delicate ones are not as noticeable on camera. 

Belts, bracelets and earrings bring great visual interest, so choose one or two that don’t compete for attention. 

Go Pro: Hair & Makeup 

Professional hair and makeup is on the top of most of my clients’ checklists because it looks amazing on camera and removes the stress of getting ready on your own.  This is the time to treat yourself! Whether it’s lash extensions or blown-out hair, professional hair and makeup will give you an extra boost of confidence in front of the camera, and it always photographs like a dream. If you’re working with a makeup artist, have her apply your makeup in natural light, if possible, so that it looks fresh and not too heavy. Plus, that’s the type of light we’ll be shooting in, so it’ll give you the best expectation of how it will translate on camera. Most of my clients feel like their professional makeup is “too much” at first, since it’s more than you would wear on a normal day, or that they're false lashes look too big, so if you feel that way at the beginning, don’t worry! Good makeup artists know how to get it all just right for the camera — and my clients always love the final result. 

Quick Tip: Confidence. It’s always the best accessory.

 

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Fashion Tips: For Him 

Because dapper and debonair never go out of style. 

The Best Fit

Long, fitted pants and closed-toed shoes are the most sophisticated and masculine looks for men. They draw attention away from his legs and feet and place it where you want it: on his handsome face. So, for your session, it’s best to leave the shorts, sandals and jeans at home, too, as well as any pants that are loose or baggy. Fitted dress pants or fitted colored pants work best on camera. Solid shades of gray or navy are a strong compliment to most women’s outfits, whereas pinstripes or plaid patterns tend to distract the eye. We also recommend staying away from graphics and logos. 

Layered Looks 

Next time you walk by a store like J. Crew, you’ll notice the male mannequins and models are always wearing several layers at once. Layers on men look great on camera, so even when it’s hot outside, trust us when we say that it’s worth an hour or two of discomfort for photos that will last you both a lifetime. Adding another layer will bring extra dimension and visual interest to your photos. Blazers, vests and coats up the level of any look. If the temperature permits, he could even consider adding a v-neck sweater with a pop of color from a long-sleeved collared shirt and tie underneath. Don’t be afraid to get a little creative with layers!

Mix It Up 

Many guys love to mix a suit coat, blazer or sport coat with a different pant color. It adds some extra visual interest, and breaks up the color tones. I'm a big fans of this fresh take on a timeless classic.

It’s All in the Details 

Brown leather dress shoes compliment almost every look, whether he’s wearing a full suit or a blazer and colored pants. Ties, bowties, pocket squares, colored socks, belts, tie clips, suspenders, vests and watches are sharp compliments to any outfit for men and boys alike. If you bring two outfits to the session, you can start with a traditional necktie and belt, then switch to suspenders and a bow tie for your second look. If two looks are too stressful, no problem! One will do the trick! You can still mix and match accessories to compliment both of her dresses without doing a full change during the session. So, either way, it's a win. 

How to Prep Your Spouse 

Most spouses aren’t overly excited to take photos, because they don’t have an expectation of what’s to come and why it’s so important to you. Take fifteen minutes to educate and empower your spouse. Tell them why you chose me and my style of photography. Show them your three favorite sessions that I've done, explain why you love them and express to him how much it means to you. Trust me, once they knows it’s important, they'll light up the camera for you! The most common thing we hear from reluctant spouses before photo sessions is this: because of a bad experience in the past, they don’t like taking photos or don’t think they’ll be good at it. By the time I'm done, though, they can’t believe how fast it went and just how much fun they had! 

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Prepping Your Family


Because they won’t be little forever. 

Coordinating the Crew 

As you’re coordinating your outfit with your family, keep in mind that your outfits will look the most cohesive on camera when the color palette and wardrobe pieces coordinate, but don’t actually “match.” In fact, I  recommend that you avoid thinking about “matching,” and instead think about what “fits” together. This will create more visual interest, and allow each personality to shine through.

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How to Mix Colors

The goal for coordinating a family is to visually break up the colors and shades so that you’re not all wearing the same color on top and bottom. The more we can mix that up, the better. I encourage you to think about planning each outfit with “dominant colors” and “accent colors” in mind. A dominant color is the color that you see the most in an outfit, while an accent has a smaller piece of visual real estate. When you’re planning each family member’s outfit, if you can aim for each person to have a different dominant color, and then tie in and vary the accent colors, it’s going to look great all together. 

For example, if you’re wearing a blush dress, soft blue earrings and nude heels (blush being your dominant color), then he could wear a navy coat with a white button-down and gray pants, paired with brown leather shoes and maybe even a blush pocket square (making navy his dominant color). Your daughter could wear a soft blue top with a white tulle skirt (making a soft blue her dominant color) while your son wears light beige pants with navy suspenders and a white button down (making white his dominant color). Now each person has their own dominant color while still incorporating a few touches of the others that will pull all the looks together. This will break up the color visually and highlight each personality. Most of our moms choose their dress first, and then build the rest of the family’s outfits based around that.

Remember, I recommend selecting those softer, lighter tones and avoiding those ultra-bright, bold colors. The camera loves shades of soft pink and muted blues, mixed with sophisticated light neutrals like heather gray, creams, leather brown and white. Feel free to vary the shades of the colors, too. That softer color palette fits beautifully into a natural environment, and can easily be paired in so many different ways.

Mixing Up the Pieces

If you have multiple children, don’t feel like you need to put them all in the same type of outfit. For example, one of your daughters could wear a dress and flats, while the other wears a skirt and boots. One of your sons could wear a bowtie, while the other one wears suspenders. Mixing up the wardrobe pieces will bring a great visual interest to the photos. 

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Prepping Your Little Ones

Before your session, pack a bag with snacks, water and any small objects (like toys or lollipops) that might help us get their attention when it’s time for them to look at the camera. If they are old enough to understand you, it’s a good idea to prepare them for what’s to come before the session starts. Explain how much the photos mean to you so they know to be on their best behavior. A lot of families discuss and pick something fun in advance as a treat after the session if they’re good listeners, like an ice cream cone, for example. It also helps if they’re bellies are full and they’ve has some good rest beforehand. Once you prepare them physically and mentally, then feel free to give them (and you!) grace! They’re little, and I know that some days don’t always go as planned. I've seen it all and will make sure to get you great photos, regardless of their moods. My goal is to make this as fun and stress-free as it possibly can be for you and your family!

 

Please feel free to contact me with any questions!! Looking forward to seeing you guys!